Hyper-Local Targeting

Most ad budgets get wasted showing your business to people who'll never walk through the door. We draw a tight radius around your location and put your ads only in front of the people who can actually become customers.

What you get

Radius-based targeting

A 5–15 mile ring around your business, so every dollar reaches nearby customers — not strangers across the country.

Audience refinement

On Growth and Pro, part-way through, who is responding shapes who sees the ads next.

Right-time delivery

Ads appear when people are actually deciding — the lunch rush, weekend planning, an evening search.

What's included: Every package. Your Budget and Starter target a 5-mile radius, Growth up to 10 miles, Pro up to 15 — shaped to your real service area rather than a perfect circle. Compare packages

How we decide where your ads run

There is no standard radius. A salon draws from a few miles because nobody crosses a city for a haircut; a roofer will drive forty minutes for the right job; a specialist people travel for can cast wider than either.

So we start from where your customers actually come from rather than from a number. If you already know which neighborhoods your work comes from, that is the most useful thing you can tell us. If you do not, we start tight and widen only where the demand proves to be.

The setting that quietly wastes local budgets

Every campaign we build is set to reach people who are actually in your area, not people elsewhere who are merely interested in it. Google's looser default spends local budgets on searchers who will never visit, and it is one of the first things we check on an account that has been running badly. The guide linked below explains exactly how the two settings differ.

Your service area is probably not a circle

Most real service areas are shaped by roads, rivers, bridges and how far a crew will drive — not by distance from your front door. A business on the edge of a metro often needs a boundary pushed to one side rather than one centered on itself.

A radius when you draw customers evenly from around you.
Named cities or zip codes when the boundary follows something real.
Exclusions for the places you would turn down work in.
An off-center shape when your premises sits at the edge of your market.

Where and when, not just where

Location is the biggest lever but it is not the only one. If you only take calls during business hours, there is little sense paying for clicks at two in the morning. If most of your inquiries arrive on a phone, that is where the budget should weight.

These are small adjustments individually. On a modest budget they add up to the difference between showing up faintly everywhere and strongly where it counts.

When a tight radius is the wrong answer

If you are the only provider of something within a hundred miles, cutting your reach to five is throwing away customers who would happily travel. Same if you deliver, ship, or work remotely.

We would rather widen your targeting and say so than sell you a hyper-local setup that does not match how your business actually works.

Common questions

01What radius comes with my package?

Your Budget and Starter cover about 5 miles, Growth up to 10, and Pro up to 15. Those are the outer limits, not targets — if your customers come from a smaller or oddly shaped area, we draw it that way instead.

02Can I target more than one town?

Yes, and it is often the right call for a business sitting between two markets. Each area can be watched separately, so if one produces work and the other does not, the budget can move rather than being split evenly out of habit.

03Can you exclude somewhere I do not want to work?

Yes. Exclusions are as useful as inclusions — there is no point quoting jobs you intend to turn down, and telling someone you do not cover them after they have explained the whole problem is a bad first impression.

04Can the area change once the campaign is live?

Yes. If inquiries are coming from places you would rather not serve, or one area is clearly outperforming another, tell us and we adjust it — that is part of managing the campaign, not an extra.

Ready to put this to work for your business?

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Prefer to read first? Not Every Click Is a Good Click.